- Keeps you in front of lots of people
- Has zero variable cost
- Positions you as an expert
- Builds an asset for your business (house list of exclusive relationships)
- Allows people to sample you (and gets to know you deeply)
- Allows people to share you
- Clarifies your thinking
- Provides unmatched leverage (share on X, Facebook, Insta, LinkedIn)
- Repels “bad clients”
- Encourages you to keep on marketing
