How It Works
A Turnkey Communications Plan — With Minimal Effort on Your Part
Our service delivers a complete, done-for-you monthly newsletter program tailored specifically to professional service firms. Your involvement is minimal — typically less than 30 minutes a month — while you reap the benefits of consistent, strategic communication with clients and prospects.
Here’s how the process works:
Discovery Session (90 minutes)
We begin with an in-depth meeting with your firm’s principals. We explore your history, competitive advantages, industry issues, and overall style.
Industry Deep Dive (2–3 weeks)
We research your field and target audiences to understand their pain points, priorities, and what they’re really seeking from a firm like yours.
Editorial Calendar
Based on these insights, we create 12-month content plan outlining lead topics, supporting articles, and present a draft of your first monthly or quarterly issue for review.
Custom Design & Copy
Once approved, we design a newsletter unique to your firm, seamlessly integrating the finalized content.
Distribution
The approved newsletter is uploaded into Mailchimp, scheduled to reach your client list, and distributed on time each month.
Ongoing Content Sharing
Articles from each newsletter are repurposed for your social media channels to extend reach and reinforce your expertise.
Monthly Rhythm
This streamlined process repeats every month, requiring minimal time from you while keeping your communications consistent and professional.